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The S.O.50 Playbook

Confession: I didn't invent the wheel. The S.O.5 Code and my personal protocols were forged by listening to people much smarter (and tougher) than me. This is the "Signal" I use to drown out the noise—the books, voices, and mentors that fueled my second act.

The Mindset (Hardening the Soul)

When I need to remind myself that "comfort is a slow death," these are the guys I turn to:

• David Goggins: For when I think I'm "tired."

• Steven Pressfield: The master of overcoming "Resistance."

• Tim Grover: Because being "Relentless" isn't a hobby; it's a state of mind.

The Fuel (Diet & Longevity)

Reversing the sedentary years required a total biological overhaul, these are the people I follow to do that:

• Paul Saladino: The case for Animal-Based nutrition.

• Dr. Jason Fung: The gold standard for understanding fasting and insulin.

• Mikhaila Peterson: A deep dive into the Lion Diet and elimination protocols.

The Engine (Breathing & Biology)

You can’t run a Savage engine on shallow breaths:

• James Nestor: His book Breath changed how I approach every HYROX race.

• Wim Hof: The ice-man himself. Discipline starts with breath control.

• Gary Brecka: My go-to for cellular health and "the why" behind human performance.

The Frequency (Podcasts)

• The Joe Rogan Experience (JRE): The ultimate gateway. I’ve discovered more experts and life-changing ideas here than in a decade of watching the news.

  • Huberman Lab (Dr. Andrew Huberman): If you want the owner's manual for your brain and body, this is it. He breaks down the "bro-science" into real neurobiology. From light exposure to dopamine control and cold plunges—he provides the scientific backbone for the S.O.5 protocol. 

The Library (Essential Reading)

If you only read four books this year, make it these:

• The War of Art (Pressfield)

• Can’t Hurt Me / Never Finished (Goggins)

• Relentless (Grover)

• Breath (Nestor)

The Screen (Visual Motivation)

• The Last Dance: Even if you aren't a basketball fan, Michael Jordan’s "win at all costs" mentality is the ultimate study in Alpha leadership.